To dateFacebookmore than ever, it is of interest to people in order to find the right company. If you have a business, use the power of the social network to promote it and communicate with potential customers.
But do it on a regular basis all the time, and not just during launches or important newsbreaks.
Next, we will talk about 4 free Facebook tools with which you can broadcast information about your company’s activities and get customers.
Pinned post easy to find and impossible to lose
Use the pin post feature so your Facebook Page visitors can quickly find important information.
Examples of information that can be placed in the “fix”:
- Opening hours and contact details;
- The benefits of your company;
- What precautions are you taking during quarantine?
- Special offers, current discounts, and promotions;
It really works because, according to Facebook, 2 out of 3 social network users visit business pages and event listings weekly.
How do pin a post in the feed of your business page?
- Click on the “…” in the upper right corner of the post.
- Select from the drop-down list of actions – Pin to the top of the Page.
- The corresponding icon will appear on the publication, and it will move to the top of the Page.
You can read more about working with Facebook posts at the help.
Facebook Messenger – to always be in touch
Facebook Messenger is a built-in social network instant messaging platform. Its use allows you to instantly establish contact with a user who has landed on your business page and instill confidence in your company.
According to a recent Facebook study, 69% of those surveyed say that being able to send a message to a business makes them more confident with a brand.
Use Cases for Messenger for Business:
- Greetings;
- Instant answers to popular questions;
To set up messaging on a business page, use the instructions in Facebook help.
Important! If you set up automatic replies to messages, you will be able to respond to user messages in less than 15 minutes and in the block with information about the company you will receive the mark “Actively responding to messages”.
Facebook Live
How else can you effectively communicate with customers in real-time? Try Facebook Live! Live broadcasts diversify your usual communication with users and make the process much more interesting and exciting due to the interaction.
Facebook Live Stream Ideas:
- Getting to know the employees of the company;
- Presentation of special offers and promotions;
- Demonstration of business processes;
- Business training and advice;
- Answers to customer questions;
- Live-commerce or selling goods via live broadcast;
- Situational inclusion during events and various activities of the company.
Facebook & Instagram Stories
Another channel for distributing content about your brand is Stories on Facebook and Instagram. Many still neglect this opportunity, although 62% of respondents show interest in the company and go to its page after viewing the Story.
Reasons why the format cannot be discounted:
- Stories are at the top of the feed of both social networks, which is why they are more likely to catch the eye of users;
- Stories have a wider functionality than just photos and videos in the feed. Here you can conduct surveys and tests, use various interactive elements for higher involvement in the content;
- Allows you to make more diverse content than in a regular feed;
- It is possible to attach a link and redirect traffic to the landing page (provided that you have more than 10 thousand subscribers).
Findings
As you can see, there are plenty of free tools on social media that can greatly improve the service and increase brand awareness. Don’t wait for the right opportunity to start using them. Your competitors did it already yesterday.