In the Google Ads service appeared new tooltips that will make it easier to analyze how changes to an advertising campaign have affected its effectiveness.
These tooltips, or annotations, will appear when you hover over the markers on the performance graph. They will contain detailed data on the changes that have been made in a given period. This is especially important when you need to analyze the reasons for the decrease in conversion and adjust the advertising campaign in such a way as to improve its performance.
At the same time, following the links in the annotations will streamline the history of changes and show additional information.
Also, advertisers will see audience lists, optimization targets, and ad components below the performance graph to help determine the reasons for changes in AC (mobile app campaigns only).