In Spain, Prestashop has become the most widely used system for creating online stores, having surpassed other important competitors such as Magento, which is nevertheless a world leader, although that would give for another article, you have a detailed analysis of the different platform’s e-commerce on our blog.
Using Prestashop is something really common and the number of websites created with its software has not stopped growing in recent years. But despite this, we must be aware that although Prestashop has a good number of interesting qualities, an adequate SEO positioning of an online store will not be achieved if certain points that are essential are not worked on.
Placing a website at the top of search results is not something easy, but it can certainly be very useful to follow the different tips shown below, they are simple and will improve the visibility of your store:
work with titles
In any SEO strategy, the titles in the stores are really important and we must work with them to increase visits to the web and encourage the purchase of users. For this, we will write titles that do not have more than 70 characters and that is optimized for SEO but without forgetting that it must have an effect on the user so that they are encouraged to enter. The title appears in the search SERPS and therefore it is essential to attract the customer.
Correctly describe the products of the web
At the SEO level, it is necessary to avoid that the descriptions of the products of the store, but also of a website in general, are duplicated and above all copied from the manufacturers or from other stores. This usually happens in products with very few features whose descriptions are repeated on several websites or because the XML file that the supplier passes to the eCommerce with the product data is simply used. Ideally, create unique and relevant product descriptions. These descriptions must be done one by one without copying and pasting and although it is a really laborious job and it is what will help improve rankings.
Categories of elaborated products
When classifying the products sold on the web, it is convenient to make different categories of products with a logical and hierarchical structure. In each of these categories, we would make an elaborate description of the products that are in it accompanied by an image that defines it. This is essential to improve web positioning by the desired criteria, so it is not something that should be overlooked when creating a store with Prestashop.
Use H1, H2 tags… correctly
Using the H1, H2, and following tags is a way to give relevance to the content and to differentiate titles from subtitles and from the text in general. It is a way of correctly structuring information and therefore using it appropriately. For example, H1 for the title of a product and H2 for its description. The idea is to write offering value to the user and not write for robots. Write what you want to inform your client.
The importance of images and Alt
Images are quite important to attract traffic to a web project. It is important to take care of all the images on the web so that they are of quality, but above all the title that is given to them is important, which must be oriented to the SEO strategy, it is very important to include the ALT tags.
Use of microformats
Although in recent times their use in Prestashop stores has grown a lot, the truth is that they should not be abused. It is convenient to use some interesting microformats such as product, video, or price, but you should not use them for everything but use logic. It is a useful tool for positioning but without overdoing it.
Create sitemap
This step is important to do once all the products and their respective categories have been created and everything is optimized at the title level. You just have to create the sitemap and upload it to the Search Console. This will help to improve the indexability of the online store a little, so it can also be useful within the SEO strategy of a project.
As you can see, there are many aspects at the configuration level of a Prestashop store that must be taken into account in order to work on SEO and significantly increase visits to the web.
Thank Alejandro Tagliaferro, CEO at La Agencia SEO who has offered to collaborate on our blog by writing a small guide on how to improve SEO in a Prestashop store.