Talking openly about menstruation is a trend that not only involves adult women but also younger generations.

January and February are the quintessential months to analyze the trends that will mark the rest of the year in all sectors, and the field of women’s intimate health could not be the exception.

Although having begun to naturalize this topic and talk about it without taboos is already a trend in itself, Intimina, a company that offers the first range dedicated to caring for all aspects of women’s intimate health, points out 5 other keys to intimate care that you have to know for next year.

1. Talk about menstruation without complexes. From how it was designated to how each woman lives it. Menstruation has been surrounded by a halo of obscurantism that has begun to break, as shown on social networks where women share and demand information about the menstrual cycle and other issues of intimate hygiene. Talking about menstruation without complexes is an upward trend supported by the need to make underdiagnosed diseases such as endometriosis visible and by the empowerment of women in all its facets, also in the field of health.

Talking openly about menstruation is a trend that not only involves adult women, but also younger generations who, based on educational initiatives such as the ”Guide for Empowered Girls”, edited so that girls learn everything related to the changes during puberty and the educational program developed in schools ”Knowing is the rule”, can normalize the arrival of menstruation.

2. Live conscious menstruation. Menstruation, although it is a shared reality, is also a different experience for each woman. For this reason, in addition to naturally sharing how our cycle goes, self-knowledge is a clear trend for 2022, because beyond confronting experiences, women want to know themselves more and better, to better understand their menstrual cycles.

Menstruation, although it is a shared reality, is also a different experience for each woman

Thanks to conscious menstruation, we can also focus on nutrition and adapt our diet depending on the phase we are in. Being aware of our menstruation and knowing what phase of our cycle we are in is more than a trend, it is facing a silenced reality.

3. Take care of the environment with sustainable alternatives. Climate change is an undeniable reality, the poles are melting, pollution causes deadly diseases and many species disappear as a result of it. One of the main causes of climate change is associated with the excessive generation of waste. In fact, according to Greentimina, the Intimina calculator, throughout a woman’s menstrual life around 65,000 units of waste will be generated.

For this reason, limiting waste and using more sustainable alternatives has become more than a trend, it is a necessity. In this sense, reusable menstrual cups are one of the best alternatives for our intimate health. This is confirmed by one of the latest Intimina surveys on sustainability in feminine intimate hygiene, where the trend is evident, with the menstrual cup being the second most chosen option as a sustainable alternative.

4. Enjoy Sex even if you have your period. Many women experience an increase in libido during the days of menstruation. But talking about sex and menstruation has been an insurmountable taboo that can make us postpone plans or change our sexual habits. 

However, in this growing trend of naturalizing menstruation,  more and more women have sex during their period due to its multiple benefits such as pain relief, shortening of bleeding days, or softer penetrations thanks to the increase in lubrication. This, together with menstrual cups such as the Ziggy Cup, which can be used during penetrative sex, has managed to make sex during the period visible, making it an increasingly widespread trend.

5. Exercise the pelvic floor at any age. Although there are still many unknowns and unknowns surrounding the pelvic floor, in 2022 its care and strengthening, regardless of age, will be one of the musts in terms of women’s health. It is vitally important to keep this muscle toned because if it is weakened it can cause problems such as urine leakage, pain during sexual intercourse, and prolapses.

But we often mistakenly think that you only have to exercise the pelvic floor after pregnancy and when you are a certain age. However,  7 out of 10 women have experienced or are experiencing urine leakage, and many of them are young. Therefore, there is a growing trend to incorporate Kegel exercise routines permanently, just like with any other muscle.